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About us

We are a brand which has been born from a simply dinner talk from our CEO

From the imppossible

Our journey began in 2014

As a distributor of several brand, at the end of 2014, we decided to create our first product.

A perfect fit for your every day life

Designed with heart & style

We try to do best to produce our product.

Simplicity in design and form

We’re just getting started

Our journey is still far far away. Thank you for supplier & customer that always supporting us.

Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
A global local brand
Our vision
Creating quality underwear
Our mission
Designed for comfort & style
Our motto

In the press