About us
We are a brand which has been born from a simply dinner talk from our CEO
From the imppossible
Our journey began in 2014
As a distributor of several brand, at the end of 2014, we decided to create our first product.
A perfect fit for your every day life
Designed with heart & style
We try to do best to produce our product.
Simplicity in design and form
We’re just getting started
Our journey is still far far away. Thank you for supplier & customer that always supporting us.
Our incredible team are here for you
Nicole Williams
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"
Bjorn Gunnarson
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."
Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
Sam Gallagher
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
A global local brand
Our vision
Creating quality underwear
Our mission
Designed for comfort & style
Our motto
In the press
